Brand Poetry

Brand Poetry- Liverpool

Liverpool football club is 125years old today. History revealed this football club was founded in 1892 following a split from Everton F.C. The appointment of Tom Watson as manager resulted in the club’s first successful period, in which they won two League Championships. Two League Championships were won in the 1920s and a further one was won in 1947. Following the club’s fortunes declined and they were relegated to the Second Division in 1954.


Bill Shankly was appointed as manager in 1959 and guided the club back into the First Division. Shankly’s arrival laid the foundations for the club’s success in the 1970s and 80s domestically and in European competition, as the club won numerous League Championships and four European Cups. Following the Heysel Stadium disaster in 1985, English clubs were banned from European competitions until 1991. The club was still successful domestically winning three League Championships during this period. The 1990s saw a lack of success for the club as they struggled to repeat their success in the Premier League era. The club reached former heights in 2005 when they won the UEFA Champions League (formerly known as the European Cup) for a fifth time.

The slang “you will never walk alone” is not just a slang but the anthem of Liverpool fc. The anthem rarely fails to stir the emotions of Reds fans who sing it or hear it. Sung before home games, the anthem also pops up organically during matches, depending on the circumstances of the game or the mood of the crowd.

When Liverpool were 3-0 down at halftime of the 2005 Champions League final against AC Milan in Istanbul, Reds fans famously sang a hymn like ‘You’ll Never Walk Alone’ that was like an earnest plea to their shell-shocked players.

The lyrics of the poem is in our next post. However, what do you say when you think you’ve failed?

How do you react during conflict?

Get inspired with the great football club saying “you will never walk alone”.










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