Brand Poetry by Lamaidenblue Concepts Shares stories of brands inspiring their audience and market with their brand slogans. This week Canon inspires us with their Nation wide campaign in Nigeria – Live for the story.
Check back to see how we have created poetic pieces for this tagline.
What you should know about Canon
Canon, Inc. is a Japanese multinational corporation that specializes in imaging and optical products, including cameras, photocopiers, and computer printers. The headquarters are in Tokyo, Japan. Originally established in 1930, to create high-quality cameras, Canon has become a leader in digital imaging and networking, and a major manufacturer of personal and office printers, copiers, controllers and fax machines, as well as medical, semiconductor, and broadcasting equipment. Today, Canon’s net annual sales average 4,157 billion Japanese Yen (US$40.23 billion) and Canon employs almost 130,000 people in more than 200 companies worldwide.
A key to Canon’s success has been innovation and research. Canon, Inc. consistently devotes approximately 10 percent of its net sales to research and development annually; in almost 70 years, Canon has been issued 26,528 U.S. patents. Some products developed from Canon research and patented technology include the laser beam print engine, Bubble Jet Printing systems, plain-paper copying devices, eye-control focus systems for cameras and camcorders, and optical image stabilization for video cameras, broadcast lenses, and binoculars. Canon maintains a commitment to social and environmental responsibility. It is recognized for producing some of the world’s most energy-efficient technology, and for its recycling and sustainability initiatives. The New England-based environmental organization Clean Air-Cool Planet places Canon at the top of their list of 56 climate-friendly companies.
This week Canon inspires us with their Nation wide campaign in Nigeria – Live for the story. “Born out of the belief that it’s so often the small occasions in life that bring meaningful memories, Canon wants to make sure it plays a part in the storytelling of all these moments for everyone. Mai Youssef, European Corporate & Marketing Communications Director Canon said “ Live for the story is a call to action inspiring people to capture experiences, save memories and tell their own stories in a unique and memorable way. Canon wants to engage their customers through this campaign to shoot, share, and remember their stories together with Canon
Follow us this week as we bring you inspiring poems with the campaign drive – Live for the story