Taiwan’s most valuable international brand- ASUS challenges us with their brand slang ” in search of incredible”.
The company is driven by innovation and commitment to quality for products that include notebooks, netbooks, motherboards, graphics cards,optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablets pc.
Asus is the world’s 4th-largest PC vendor by 2015 unit sales. Asus appears in BusinessWeek’s “InfoTech 100” and “Asia’s Top 10 IT Companies” rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.
Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a leading position in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes.
According to the legend, the company created a prototype for a motherboard using an Intel 486, but it had to do so without access to the actual processor.
When Asus approached Intel to request a processor to test it, Intel itself had a problem with their motherboard. Asus solved Intel’s problem and it turned out that Asus’ own motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors.
Culled from wikipedia.