Brand Poetry

Brand Poetry – ADIDAS

 

The world’s largest sport wear manufacturer in Europe and the second largest in the world inspires the world with their brand slogans. The story about how this great brand started is a lesson new businesses, startups and entrepreneurs should learn from.

Adidas was registered on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf.

Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf “Rudi” Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg.

Adolf Dassler started to produce his own sports shoes in his mother’s wash kitchen in Herzogenaurach after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother’s business, which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother’s laundry, but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.

By the 1936 Summer Olympics, Adolf Dassler drove from Bavaria on one of the world’s first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens’ haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world’s most famous sportsmen. Letters from around the world landed on the brothers’ desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes every year before World War II.

As at 2016,the brand employs more than 60,000 people in over 160 countries, they produce more than 850 million product units every year and generate sales of € 19 billion . No other brand has a more distinguished history and stronger connection with sport than adidas.

We hope this gets you inspired as you build a brand that would soon become the best in the world. Let your story be an inspiration!!!!!! Look out for our posts with the different brand slogans of Adidas.

 

Source: Wikipedia & Adidas Official website

You Might Also Like

No Comments

Leave a Reply