Brand Poetry

Brand of the week- Johnnie Walker

Johnnie Walker is a brand of Scotch whisky owned by Diageo that originates from the Scottish town of Kilmarnock, a large burgh in East Ayrshire, which is where the brand’s creator, John Walker began making and distilling the whisky in the Johnnie Walker Bond located in the town centre.

Whisky, the Johnnie Walker brand is a legacy left by John “Johnnie” Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland.

The brand became popular, but after Walker’s death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a popular brand. Under John Walker, whisky sales represented eight percent of the firm’s income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.

During that time John Walker sold a number of single malt whiskies—notably his own Walker’s Kilmarnock.

In 1867, he launched Johnnie Walker’s first commercial blend and called it Old Highland Whisky. He then made the astute move of engaging ships’ captains as his agents to carry his whisky wherever ships could sail. Before long, his unique blend was available around the globe.

Culled from Wikipedia

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